Writing for the Web

Despite your best efforts, something still feels off with your website content. Readers don’t stay engaged. Key messages are easy to miss, and important information gets lost in long blocks of text. You revise a sentence or adjust a paragraph, but it still doesn’t land. Maybe people ask questions your site already answers. Perhaps you're trying to balance clarity with tone but aren't sure how. You want your website to work for you, not against you. But how do you write in a way that’s both effective and accessible?

This is a common challenge. Online readers have short attention spans and expect answers quickly. People leave if the content is hard to scan or buried under too much text. This can lead to missed opportunities, lost clients, and weakened credibility. Even well-designed websites fail when the writing doesn’t support the user’s needs. Strong, well-structured content builds trust, improves usability, and helps people find what they want. And when content is written with accessibility in mind, from headings to word choice, it becomes easier for everyone to use.

This hands-on session will give you practical skills to write website content that is clear and easy to navigate. You’ll learn key differences between online and print writing, organizing information strategies, and how to make your message stand out. You’ll also explore how to write for accessibility, ensuring your content can be understood and used by the widest possible audience. With real examples and interactive exercises, you’ll practice writing content that’s useful, accessible, and effective.

By the end of this workshop, you’ll be more confident writing for the web. You’ll have tools to create content that’s easier to write, edit, and maintain so it works better for both your readers and your organization. Whether refreshing your site or starting from scratch, you'll leave with a process you can use immediately.