Clear – Be clear in purpose and in outcome. Your audience needs to be able to receive the message quickly and with complete understanding.
Concise – Make sure every word speaks to the audience. Make every word count.
Complete – Provide all the information your audience needs and wants to know. Avoid the need for back and forth communication. Anticipate your audience’s questions.
Conversational – Use a conversational language to increase readability and create a positive tone.
Compelling – Make your communication relevant and interesting.
Considerate – Be considerate of your audience’s time and do whatever it takes to make the communication process easy for them.
Confident – Express yourself in a confident way to add credibility to what you’re saying. Avoid loose, vague language.
Correct – Protect your professional image by being correct in content, language, style and presentation.
