Management tasked their learning and development department, particularly their senior development consultant, with designing or finding training to improve the writing and editing skills of all human resources employees.
The senior consultant quickly turned to Eclectic Communications for help. “We have been using their services for several years and have received excellent feedback from learners and managers,” reported the consultant. “Whenever we
hired Eclectic, everyone was pleased with the outcome and the writing and editing improved.”
The organization and Marie Antaya, president of Eclectic Communications, worked together to complete a thorough needs assessment, which included interviews with key people and reviews of writing samples from staff. Eclectic then worked to build customized content based on this assessment.
Each learner received personalized feedback from Kari once they completed the workshop.
Eclectic distributed a pre-workshop questionnaire to gauge learner needs. Learners also submitted writing samples that were assessed to identify individual writing skill levels. The learning materials Eclectic created, including the training manual, used examples from the sample documents, ensuring the content and activities were specific and relevant to the organization.
Eclectic aimed to teach learners to more clearly identify the purpose of a document and organize content logically. Learners would also learn to apply critical thinking skills to their writing and gain control over large volumes of information.
Kari Hasselriis from Eclectic delivered a workshop over two separate days, a week apart. This gave learners the opportunity to practise their newly learned skills then come back to the workshop with their experiences and questions.
The training also included a proof of learning assignment, which learners began working on after the first day of the workshop. They continued to refine their assignment during the second day of training. Learners received personalized feedback once they completed the workshop. The assignment and personalized feedback “is the added value from Eclectic,” said the senior consultant. “Vendors don’t usually do that, because they don’t understand training.”
The organization and Eclectic have trained over 100 employees with the new program. The transfer of learning survey shows the employees are using their newfound skills. “It also shows an interest in continuing on,” Marie Antaya reports. “People want to continue to improve their skills.”
The senior consultant said at first, managers and learners thought they didn’t have time to complete a writing
process or use their new skills. But once they had started to apply this process, they realized they saved time when writing.
“Our experience was positive,” the senior consult reported. “Eclectic understands learning and development, which people don’t always get. They made a custom design, specific to our needs, as opposed to a canned workshop. They had a clear understanding of the client and the audience.”